{ "item_title" : "How to Be Creative?!", "item_author" : [" Walid Zaki "], "item_description" : "Creativity isn't a gift you're born with. It's a skill you can train. For a century, psychology and neuroscience have been quietly answering the question most creativity books only romanticize: what actually makes a mind more creative - and how do you build that capacity on purpose? How to Be Creative? pulls together the real research - from J.P. Guilford's divergent thinking experiments to Roger Beaty's brain-network imaging studies - and turns it into a practical, evidence-based training manual. Inside, you'll learn:Why generating ideas and judging them are two different mental operations - and why doing both at once kills your best ideasThe four-stage creative process behind every real breakthrough, and how to use incubation on purposeWhy functional fixedness quietly blocks obvious solutions - and the one-line trick that breaks itResearch-backed techniques: SCAMPER, brainwriting, forced analogies, and structured constraintHow environment, sleep, group dynamics, and daily habits shape creative output over months, not minutesEach chapter ends with a Try This exercise built directly from the research - because reading about divergent thinking won't make you more divergent. Practicing it will. If you've ever been told you're not a creative person, this book is the evidence that says otherwise.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/819/345/9798193455011_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details