{ "item_title" : "How the Brain Learns to Read", "item_author" : [" Yes Jill "], "item_description" : "Reading is not a natural skill - it must be carefully built by the brain. How the Brain Learns to Read explains the science behind reading development in clear, practical language for parents, teachers, and educators. At the center of this process is orthographic mapping, the cognitive process that allows readers to store words in long-term memory for instant recognition. This book breaks down how children move from sounding out words to reading fluently, and why memorization alone does not work. Drawing from evidence-based reading research, it explains how phonemic awareness, phonics, and memory work together to create strong readers. Inside, you'll learn:- What orthographic mapping is and why it matters- How the brain connects sounds to letters- Why some children struggle to read despite instruction- How words become automatic in memory- Practical strategies to support reading development Written for parents, teachers, tutors, and homeschool families, this guide makes the science of reading easy to understand and apply. Whether you are supporting a beginning reader or helping a struggling student, this book provides clear insight into how reading truly works. Reading is not about memorization - it's about how the brain learns.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/824/645/9798246455883_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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