{ "item_title" : "How I Built This", "item_author" : [" Guy Raz "], "item_description" : "Click Here For the Autographed Copy!Great ideas often come from a simple spark: Two young business executives, tired of clunky, oversized luggage, decide to build a better suitcase (Away). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A business school student designs a website to purchase tailored clothes online (Stitch Fix).Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/35/821/676/0358216761_b.jpg", "price_data" : { "retail_price" : "28.00", "online_price" : "28.00", "our_price" : "28.00", "club_price" : "28.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "28.00" } }

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