{ "item_title" : "How Creativity Happens in the Brain", "item_author" : [" Arne Dietrich "], "item_description" : "How Creativity Happens In The Brain is about the brain mechanisms of creativity, how a grapefruit-sized heap of meat crackling with electricity manages to be so outrageously creative. It has a sharp focus: to stick exclusively to sound, mechanistic explanations and convey what we can, and cannot, say about how brains give rise to creative ideas.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/13/750/179/1137501790_b.jpg", "price_data" : { "retail_price" : "159.99", "online_price" : "159.99", "our_price" : "159.99", "club_price" : "159.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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