{ "item_title" : "How To Fail At Entrepreneurship", "item_author" : [" Subramanian Iyer "], "item_description" : "What if the very things you believe make you successful are the things holding you back?You work hard. You make decisions. You build teams, pursue opportunities and solve problems. You draw on your experience, trust your instincts and rely on the practices that have served you well.And yet, despite your best efforts, things don't always work out as expected.Why?Because the biggest obstacles to success often lie in our own thinking - in the assumptions we never question, the habits we refuse to change and the blind spots we don't even recognise.How to Fail at Entrepreneurship challenges conventional wisdom through 16 counterintuitive business lessons.From choosing the right people and maximising your strengths to understanding how customers buy, managing cash, making decisive choices and learning to let go of success, each chapter examines a familiar behaviour that can produce unexpected consequences.Written to provoke reflection rather than offer simplistic formulas, this book invites you to question what you believe, rethink how you act and recognise the mistakes that can quietly undermine even the most capable people. .This book is not about avoiding every mistake. That would be impossible.It is about recognising the mistakes that repeatedly trap intelligent and capable people- before they become expensive lessons.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/890/817/9798908177252_b.jpg", "price_data" : { "retail_price" : "29.75", "online_price" : "29.75", "our_price" : "29.75", "club_price" : "29.75", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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