{ "item_title" : "How Football Fools You", "item_author" : [" Breno Neves "], "item_description" : "Two fans watch the same play. One swears it was a penalty. The other swears it was a dive. Neither is lying - and that's exactly where the problem begins.You think you watch football like a camera: your eyes capture what happens and hand the truth to your brain. But that's not how it works. Between what happens on the pitch and what you conclude happened, there's a gap. And inside that gap lives everything you are: the club you love, the defeats that still hurt, the rival you despise, the player you don't trust. You never watch alone.In this witty, provocative, and revealing book, Breno Neves dismantles the mental traps that operate silently while you cheer. You'll discover:Why a single defeat can erase ten victoriesWhy we're certain the referee always persecutes our teamHow slow-motion replay manufactures certainty out of doubtWhy we swear we'd do better than the coach - always after the gameHow possession, commentary, and statistics quietly fool usWhy the rival's defeat feels like a victory, even when it means nothingFrom outcome bias to confirmation bias, from selective memory to the persecution theory, this is a tour through the backstage of your own emotion - the fascinating theater that plays out not on the pitch, but inside your head.The best part? Understanding these illusions doesn't cool your passion. It makes the game richer, funnier, and full of layers you never noticed before.Football will keep fooling you. The difference is that, from now on, you'll know - and you'll smile.A book for every fan who loves shouting at the screen, but is curious to understand why they're shouting.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/818/727/9798187275359_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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