{ "item_title" : "How To Make Blockbuster Movie Trailers", "item_author" : [" Tom Getty "], "item_description" : "No other book exists that offers in such great detail practical strategies for making a powerful trailer. -SCOTT ARUNDALE, author of Modern Post: Workflows and Techniques for Digital Filmmakers A practical master class in the basics of effective movie promotion. -KIRKUS REVIEWS The movie trailer is kingAs in all fields, the product is secondary; it is promotion that takes center stage. When a movie takes off in its opening weekend at the box office, it is because of the promotion of that movie. A film is not rewarded for its quality. It is rewarded for the quality of its trailer. Making one, however, is a different matter. In How To Make Blockbuster Movie Trailers, trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now. - The universal appeal of all blockbuster films - The secret ingredient of successful movies - How to sell story with film - Capture the audience's imagination - Examples from popular movie trailers - How to make trailer music - Persuade audiences with images - Capture the imagination with sound - Create blockbuster movie titles - And more ", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/99/748/005/099748005X_b.jpg", "price_data" : { "retail_price" : "14.95", "online_price" : "14.95", "our_price" : "14.95", "club_price" : "14.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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