{ "item_title" : "How to Market a Restaurant", "item_author" : [" Amy L. Foxwell "], "item_description" : "A collection of tried, tested and proven powerful restaurant marketing techniques made into what is the very last word in effective restaurant marketing ideas and tips for building your business, including: - Simple referral campaigns that are put on auto pilot to ensure a steady stream of new customers - How to fill those quiet periods, with 'done for you' programs you can put in place quickly and easily - How to get more out of each and every customer without them feeling like they've actually spent it - Create loyalty, fans and advocates - Use deadly secret weapons against your competition - Keep customers coming back time after time after time after time - How to create the best restaurant advertising that is proven to pull in the customers - Getting FREE press coverage, how to work the local press and create PR the press will want to print. - And much, much more...", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/48/028/909/1480289094_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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