{ "item_title" : "How to Mind-Read Your Customers", "item_author" : [" David P. Snyder "], "item_description" : "What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work.While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will:Gain insight into their own personalitiesIdentify their strengths and weaknessesGain a better understanding of themselvesUnderstand and relate better to othersSize up people as early as the first phone conversationImprove relationships with customersEnhance teamworkEliminate mistakes in communicationMake a great first impressionIncrease sales!Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource on how to take selling skills to the next level.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/81/440/599/0814405991_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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