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How to Prepare a Marketing Plan|John Stapleton

How to Prepare a Marketing Plan : A Guide to Reaching the Consumer Market

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Overview

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

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Details

  • ISBN-13: 9780566077845
  • ISBN-10: 0566077841
  • Publisher: Gower Publishing Company
  • Publish Date: November 1997
  • Dimensions: 6.96 x 9.95 x 1.06 inches
  • Shipping Weight: 1.67 pounds
  • Page Count: 332

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