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How to Promote, Publicize, and Advertise Your Growing Business|Kim Baker

How to Promote, Publicize, and Advertise Your Growing Business : Getting the Word Out Without Spending a Fortune

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Overview

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Details

  • ISBN-13: 9780471551935
  • ISBN-10: 0471551937
  • Publisher: Wiley
  • Publish Date: April 1992
  • Dimensions: 9.98 x 7.05 x 0.87 inches
  • Shipping Weight: 1.3 pounds
  • Page Count: 336

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