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How to Promote, Publicize, and Advertise Your Growing Business : Getting the Word Out Without Spending a Fortune
by Kim Baker and Sunny Baker
Overview
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
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Details
- ISBN-13: 9780471551935
- ISBN-10: 0471551937
- Publisher: Wiley
- Publish Date: April 1992
- Dimensions: 9.98 x 7.05 x 0.87 inches
- Shipping Weight: 1.3 pounds
- Page Count: 336
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