{ "item_title" : "How to Run a Successful Design Business", "item_author" : [" Shan Preddy "], "item_description" : "The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/56/609/189/0566091895_b.jpg", "price_data" : { "retail_price" : "76.99", "online_price" : "76.99", "our_price" : "76.99", "club_price" : "76.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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