{ "item_title" : "How to SELL", "item_author" : [" M. C. Lucas "], "item_description" : "How small businesses are maximising opportunities and learning how to sell.This book is designed for people with an I don't work in sales mindset.The truth is, we all work in sales. No matter what we do. We all need to sell in every aspect of our lives. This short book will go through the basics with you and help you leverage your position to get what you want.It contains a high level overview on how to sell. You'll get details on: - What is sales? - Identify your why - How to craft an offer - Understanding who you help - Understanding your buyers - Why do people buy? - How to identify what works and what doesn't - Storytelling - Handling objections - Talk about it, don't push it - Getting your offer out there", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/866/654/9798666540039_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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