{
"item_title" : "How to Talk to Customers",
"item_author" : [" Diane Berenbaum", "Tom Larkin "],
"item_description" : "Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special. For more on this book, visit www.howtotalktocustomers.com",
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Overview
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special.
For more on this book, visit www.howtotalktocustomers.com
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Details
- ISBN-13: 9780787987527
- ISBN-10: 0787987522
- Publisher: Jossey-Bass
- Publish Date: March 2007
- Dimensions: 9.3 x 7.1 x 0.8 inches
- Shipping Weight: 1.1 pounds
- Page Count: 224
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