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How to Win at CRM|Seth Kinnett

How to Win at CRM : Strategy, Implementation, Management

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Overview

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

This item is Non-Returnable

Details

  • ISBN-13: 9780367657888
  • ISBN-10: 0367657880
  • Publisher: Auerbach Publications
  • Publish Date: September 2020
  • Dimensions: 9.21 x 6.14 x 0.51 inches
  • Shipping Weight: 0.75 pounds
  • Page Count: 220

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