{ "item_title" : "Human Code", "item_author" : [" David Rajan "], "item_description" : "What if families, workplaces, markets, governments, and digital platforms all follow a hidden grammar?In Human Code, David Rajan presents a powerful framework for understanding how human beings and institutions coordinate life. At the center of the book is the Human Code Triangle: Measurement, Meaning, and Motivation. Every system measures what counts, gives meaning to that measurement, and motivates people to act because it matters.Beneath this triangle are four enduring human forces: Hunger, Fear, Sustainxiety, and Alpha. Together, they shape how people seek survival, protection, future security, creativity, dignity, and possibility across different terrains of human coordination.As humanity moves deeper into the Data Terrain - a world of algorithms, platforms, AI, predictive systems, and continuous measurement - many inherited forms of coordination are beginning to weaken. Jobs, degrees, prices, public institutions, and even personal identity are being measured in new ways before society has developed mature meanings around them.Human Code offers a timely diagnostic lens for understanding why systems become coherent, why they generate friction, and why old institutions can remain visible while their inner authority weakens.Essential reading for anyone seeking to understand the deeper logic behind today's transformations in work, education, governance, markets, digital life, and human identity.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/819/988/9798199889988_b.jpg", "price_data" : { "retail_price" : "140.00", "online_price" : "140.00", "our_price" : "140.00", "club_price" : "140.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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