{ "item_title" : "The Human Factors of Transport Signs", "item_author" : [" Candida Castro", "Tim Horberry "], "item_description" : "The ubiquitous nature of transport signs on roadways, railways, and in airports can lead to an overload of visual information, yet little research has been done to understand the design and use of such signs from a driver's perspective. The Human Factors of Transport Signs explores key transport sign research and examines new technologies that are revolutionizing signaling. While concentrating largely on the road environment and general signing issues, the authors also address specific railway and other transport modality topics. International contributors discuss driver psychology and interaction with transport signs as well as the strengths and weaknesses of different types of signs.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/41/531/086/0415310865_b.jpg", "price_data" : { "retail_price" : "225.00", "online_price" : "225.00", "our_price" : "225.00", "club_price" : "225.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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