{ "item_title" : "Human First", "item_author" : [" Scott Oldford "], "item_description" : "What happens when AI becomes smarter than most business systems... but still can't replace what makes a business truly work?In Human First, Scott Oldford explores the intersection of AI, entrepreneurship, consciousness, and human connection during one of the biggest technological shifts of our lifetime.This is not a book about AI hacks.It's a framework for building a business that stays deeply human while leveraging the power of artificial intelligence.Through real stories, business insights, and practical frameworks, Scott breaks down the three forces every business operates on: - Intelligence, strategy, systems, and execution- Consciousness, awareness, truth, and leadership- Energetics, alignment, trust, and human connectionYou'll discover why AI can amplify a business... but can never replace the parts that actually create trust, resonance, and long-term sustainability.Inside the book, you'll learn: - How to use AI without losing your voice or identity- The Five Levels of Entrepreneurial Consciousness- Why some businesses feel alive while others feel hollow- How to build systems that support human connection instead of replacing it- The difference between automation and real leadership- Where AI belongs in marketing, sales, operations, and delivery- Why the future belongs to entrepreneurs who stay human firstPart personal story, part business philosophy, and part implementation guide, Human First is for entrepreneurs, creators, coaches, consultants, and leaders navigating the rapidly changing world of AI and business.Because in the end...The tools will change.The platforms will change.The technology will evolve.What remains is the human behind the business.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/819/593/9798195930332_b.jpg", "price_data" : { "retail_price" : "19.00", "online_price" : "19.00", "our_price" : "19.00", "club_price" : "19.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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