{ "item_title" : "Hungry Start-Up Strategy", "item_author" : [" Peter S. Cohan "], "item_description" : "Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline. Peter Cohan has found they're driven by a hunger to create a working world in which they want to live--something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges--until now. Cohan focuses on six key start-up choices--setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change--explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/60/994/528/160994528X_b.jpg", "price_data" : { "retail_price" : "27.95", "online_price" : "27.95", "our_price" : "27.95", "club_price" : "27.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details