{ "item_title" : "Hypermodern Times", "item_author" : [" Gilles Lipovetsky", "Sebastien Charles "], "item_description" : "The term 'postmodernity' has been used to describe that historicaltransformation of the late 20th century when the institutionalbreaks holding back individual emancipation disintegrated, therebygiving rise to the full expression of individual desires and thequest for self-fulfilment. But there are now signs - argues GillesLipovetsky, one of the most original social thinkers in Francetoday - that we've entered a new phase of 'hypermodernity', characterized by hyper-consumption and the hypermodernindividual. Hyperconsumption is a consumption which absorbs and integrates moreand more spheres of social life and which encourages individuals toconsume for their own personal pleasure rather than to enhancetheir social status. Hypermodernity is a society characterized bymovement, fluidity and flexibility, distanced more than ever fromthe great structuring principles of modernity. And the hypermodernindividual, while oriented towards pleasure and hedonism, is alsofilled with the kind of tension and anxiety that comes from livingin a world which has been stripped of tradition and which faces anuncertain future. Individuals are gnawed by anxiety; fear hassuperimposed itself on their pleasures, and anguish on theirliberation. Everything worries and alarms them, and there are nolonger any beliefs systems to which they can turn for assurance.These are hypermodern times.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/74/563/420/0745634206_b.jpg", "price_data" : { "retail_price" : "67.50", "online_price" : "67.50", "our_price" : "67.50", "club_price" : "67.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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