{ "item_title" : "THE INCOME STATEMENT 88 WAYS to DECODE", "item_author" : [" Bernard Fevry "], "item_description" : "Revenue is vanity. Profit is sanity. But do you really know how to read the numbers in between? Every company tells a story through its income statement or its P and L statement.. Most people only look at the first line and the last one. The Income Statement: 88 Ways to Decode shows you everything in between: how a business makes money, where it spends it, and what the numbers say that management doesn't. This book is built for clarity. It gives you 88 short, practical lessons, each one a new way to look at the same page of numbers. You'll go from I see a lot of figures to I understand what is really happening in this business. Inside, you will learn how to: Read an income statement line by line, from revenue to net incomeTell the difference between gross, operating and net profit, and why each one mattersCalculate and interpret the key margins and ratios analysts rely onSpot one-time items, accounting choices and warning signs that distort resultsCompare companies and track performance over timeLink the income statement to the balance sheet and cash flow statementThink like an investor, a lender, or a manager when reading financial results Who is this book for? Business, finance and accounting students who want to finally understand the subjectBeginner investors who want to analyze companies with confidenceEntrepreneurs and managers who need to read their own numbersAnyone preparing for exams, interviews or a career in finance No complicated theory and no heavy jargon. You get clear explanations, concrete study cases and a method you can use on any company's report. Stop just reading the bottom line. Start decoding it. Scroll up and get your copy today.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/816/644/9798166441263_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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