{ "item_title" : "IP Valuation for the Future", "item_author" : [" Weston Anson "], "item_description" : "This is an invaluable and timely resource for attorneys who need a basic grounding in the principles and financial standards of intellectual property valuation, and who will also benefit from a basic review of the core attributes, categories and permutations of the various intellectual properties. This book's straightforward discussion is also useful for bankers, financial professionals, and venture capitalists who want a better understanding of the basic legal framework and current trends affecting intellectual property, litigation, legislation, and categorization of new forms of IP and related intangible assets. Table of ContentsChapter 1: Intellectual Property Value and Valuation in a Changing WorldChapter 2: Intellectual Property Valuation in the Changing World of Legislation and LitigationChapter 3: Changing Valuation Standards and MethodologiesChapter 4: Valuation Methodologies: Traditional and Accepted Certainty of ValuationChapter 5: New, Developing, Proprietary, and Alternative Valuation MethodologiesChapter 6: Royalty Rates: The Ultimate Value ContextChapter 7: Patent Valuation: Trends and Cases Contributed by David NobleChapter 8: Trade Secrets Valuation: Trends and Cases Contributed by Evan LokerChapter 9: Copyright Valuation: Trends and CasesChapter 10: Trademark Litigation: Trends and Cases with Contributions from Pierce UrbanChapter 11: Right of Publicity Analysis and ValuationChapter 12: International Arbitration Valuation and Case StudiesChapter 13: Valuation of Application Based, Digital Platform Ventures, and Internet AssetsChapter 14: The Future of Intellectual Property and Valuation", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/64/105/227/1641052279_b.jpg", "price_data" : { "retail_price" : "89.95", "online_price" : "89.95", "our_price" : "89.95", "club_price" : "89.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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