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The Idea Writers|T. Iezzi

The Idea Writers : Copywriting in a New Media and Marketing Era

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Overview

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Details

  • ISBN-13: 9780230613881
  • ISBN-10: 0230613888
  • Publisher: Palgrave MacMillan
  • Publish Date: December 2010
  • Dimensions: 9.22 x 6.08 x 0.59 inches
  • Shipping Weight: 0.57 pounds
  • Page Count: 213

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