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{
"item_title" : "Identifying Hidden Needs",
"item_author" : [" K. Goffin", "F. Lemke", "U. Koners "],
"item_description" : "Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.",
"item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/23/021/976/0230219764_b.jpg",
"price_data" : {
"retail_price" : "64.99", "online_price" : "64.99", "our_price" : "64.99", "club_price" : "64.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
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Overview
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
This item is Non-Returnable
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Details
- ISBN-13: 9780230219762
- ISBN-10: 0230219764
- Publisher: Palgrave MacMillan
- Publish Date: October 2010
- Dimensions: 9.2 x 6.2 x 0.9 inches
- Shipping Weight: 1.27 pounds
- Page Count: 261
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