{ "item_title" : "Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets", "item_author" : [" Belen Vallejo-Alonso", "Arturo Rodriguez-Castellanos", "Gerardo Arregui-Ayastuy "], "item_description" : "The value of intangible assets has become increasingly prominent in recent years, in spite of the difficulties involved in the identification, measurement and financial valuation of intangibles. Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets: New Perspectives highlights the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified and assessed, and solutions to these challenges. Aimed at executives, practitioners, academics and students, this book demonstrates new models and methods that allow progress to be made on the task of intangibles management, which is the fundamental source of wealth in the knowledge economy.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/60/960/054/1609600541_b.jpg", "price_data" : { "retail_price" : "180.00", "online_price" : "180.00", "our_price" : "180.00", "club_price" : "180.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details