{ "item_title" : "The Identity Shift", "item_author" : [" Adam Brooks "], "item_description" : "You don't fail at change because you lack motivation.You fail because you're trying to change behavior before identity has shifted.Most people attempt self-improvement through habits, discipline, and consistency, yet still find themselves stuck in the same cycle: starting over, losing momentum, regaining motivation, and repeating the process again and again.The reason is simple: behavior change is not enough.Until identity changes, consistency remains fragile. The Identity Shift is a deep exploration of how lasting change actually happens.Not through intensity.Not through willpower.Not through short bursts of discipline.But through repetition, reinforcement, and identity formation over time.This book reveals why you can be consistent and still feel like nothing is changing, why old habits return under stress, and why real transformation only stabilizes when your self-concept begins to align with your behavior. Inside this book, you will discover:Why habit formation fails without identity changeHow identity is built through behavioral repetition and evidenceWhy people revert under stress, fatigue, and pressureThe psychology behind the restart loop and why it keeps repeatingHow self-image quietly overrides goals and intentionsWhy consistency becomes effortless when identity aligns with actionHow to move from trying to change to this is who I amThe hidden reason motivation always fades, and what actually replaces itUnlike traditional self-help books, productivity guides, or motivational systems, The Identity Shift focuses on the deeper layer beneath habits and routines: the psychological structure that determines whether change holds or collapses.This is not about doing more.It is about becoming someone who no longer needs to restart. Perfect for readers interested in:self-improvement, habit formation, identity change, mindset, productivity, discipline, behavior change psychology, consistency, personal development, motivation, and long-term transformation If you are tired of starting over, struggling with consistency, or feeling like your progress never lasts, this book shows you why, and what actually needs to change for progress to become permanent.Because real transformation does not begin with effort.It begins when identity finally catches up with behavior, and stays there.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/818/168/9798181685444_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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