{ "item_title" : "Identity Systems", "item_author" : [" Lexx Che "], "item_description" : "Every society is built upon systems of identity. Long before modern branding, social media, or mass communication, human communities used symbols, rituals, narratives, institutions, and shared memory to define who belonged, what deserved loyalty, and which structures should survive across generations. Identity Systems: Society, Culture, and Social Structures examines how these mechanisms operate across human history and contemporary society. The book moves from tribal identification, dynasties, heraldry, religion, nations, and military symbolism to universities, museums, football communities, subcultures, music scenes, cinema franchises, gaming cultures, NASA, and global institutions. Rather than treating these subjects as isolated historical or cultural phenomena, the book reveals the recurring architecture beneath them: symbols that compress meaning, rituals that reinforce belonging, narratives that legitimize authority, institutions that preserve identity, and communities that distinguish insiders from outsiders. The central question is not simply why people join groups. It is how groups become durable identity systems capable of shaping perception, behavior, loyalty, hierarchy, conflict, and collective memory. This book is written for a broad audience, including sociologists, cultural researchers, anthropologists, psychologists, historians, political scientists, communication specialists, brand strategists, marketers, community managers, organizational leaders, educators, university students, writers, creators, and readers interested in how societies construct belonging and authority. It can be read as a cultural history, a study of collective behavior, or a structural map of the mechanisms through which societies reproduce themselves. This is the first volume of the Identity Systems trilogy. It establishes the social and cultural foundation later developed in Identity Systems: Branding, Positioning, and Market Influence, which examines brands as commercial identity systems, and Identity Systems: Personal Brands, Influence, and Thought Leadership, which examines how individuals become systems of reputation, authority, and cultural transmission. The book also belongs to the wider analytical landscape formed by the Advertising as Power series, The Systems That Built the Digital World, and Social Networks: Systems of Influence.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/819/203/9798192035931_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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