{ "item_title" : "The Identity Upgrade", "item_author" : [" Arjun Malhotra "], "item_description" : "You don't change by wishing-you change by proving. This book shows how to redesign self-concept using a simple loop: claim, commit, and accumulate persuasive evidence until belief follows behaviour. It replaces motivational fluff with a rigorous, testable method for identity change, grounded in psychology and practice. If you're serious about moving beyond hacks and streaks to earn a credible new self, this is your playbook. - Learn how self concept functions as a prediction model-and how to edit it without self-deception - Turn aspirations into stakes, proofs, and public artefacts that reprogram your self with clarity - Build identity based habits that are hard to fake, easy to repeat, and compounding in credibility - Use behavioural reinforcement without becoming reward-dependent, and make affirmations that work by tying them to evidence - Recraft your story through narrative identity techniques that align desire, action, and social mirrors - Install systems that build self discipline reliably, then scale them with a 30-day identity sprint For thoughtful readers who want precision over platitudes-founders, professionals, makers, and students who care about long arcs-this book offers a pragmatic answer to a perennial question: how do I become the kind of person who does the work? You'll leave with a working model and daily practices that quietly upgrade your identity, one proof at a time.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/37/412/481/9374124815_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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