menu
{ "item_title" : "If Then", "item_author" : [" Jill Lepore "], "item_description" : "The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this hilarious, scathing, and sobering (David Runciman) account of the origins of predictive analytics and behavioral data science.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/32/409/112/1324091126_b.jpg", "price_data" : { "retail_price" : "17.95", "online_price" : "17.95", "our_price" : "17.95", "club_price" : "17.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
If Then|Jill Lepore

If Then : How the Simulmatics Corporation Invented the Future

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

Details

  • ISBN-13: 9781324091127
  • ISBN-10: 1324091126
  • Publisher: W. W. Norton & Company
  • Publish Date: September 2021
  • Dimensions: 8.23 x 5.55 x 1.03 inches
  • Shipping Weight: 0.74 pounds
  • Page Count: 432

Related Categories

You May Also Like...

    1

BAM Customer Reviews