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If Then : How the Simulmatics Corporation Invented the Future
by Jill Lepore
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Overview
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.
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Details
- ISBN-13: 9781324091127
- ISBN-10: 1324091126
- Publisher: W. W. Norton & Company
- Publish Date: September 2021
- Dimensions: 8.23 x 5.55 x 1.03 inches
- Shipping Weight: 0.74 pounds
- Page Count: 432
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