{ "item_title" : "Image Communications Textbook", "item_author" : [" Mack Drew "], "item_description" : "We think in images before we think in words. This book teaches you how they actually work.Image Communications Textbook is a complete introduction to how visual messages are made, read, and used to persuade - from the physics of how the eye sees to the semiotics of how a single photograph can carry an entire argument. It's built for the independent learner who wants a real education in visual communication, not a scattered collection of design tips.Inside, you'll build a working understanding of: How perception actually works - Gestalt principles, attention, and the picture superiority effectSemiotics and visual rhetoric - how images mean, persuade, and sometimes deceiveThe core language of design: composition, color theory, typography, and layoutEvery major image-making medium - illustration, photography, film, television, and animationApplied image communication - branding, advertising, photojournalism, and political propagandaThe digital image - pixel-level fundamentals, social media's visual economy, and the ethics of AI-generated and synthetic imagesStructured as a genuine textbook - six parts, twenty-six chapters, chapter summaries throughout - this book moves from foundational theory to applied practice to the digital and ethical questions defining visual communication right now, including deepfakes and AI-generated imagery.Whether you're a student building a foundation for a communications or media degree, a working designer who wants the theory behind your instincts, or simply someone who wants to see through the images shaping public life, this book gives you the vocabulary and the framework to understand how pictures actually work on us.Start seeing images differently. Get your copy of Image Communications Textbook today.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/263/9798192636558_b.jpg", "price_data" : { "retail_price" : "249.99", "online_price" : "249.99", "our_price" : "249.99", "club_price" : "249.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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