{ "item_title" : "10 Immutable Laws of Business Ideation", "item_author" : [" David Carl Whipple "], "item_description" : "Test Your Idea! This is a must read before a launch or putting too much time or money into a seemingly profitable business idea. Go through the 10 gates with your business idea and see if it is ready to launch. Or evaluate any business idea or start-up by passing through the 10 gates with it. There are two dynamic spreadsheets included with this book. They are found at http: //growthconcepts.org/services/business-ideation/ Don't look back and wish you had checked into the idea further.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/832/448/9798324482480_b.jpg", "price_data" : { "retail_price" : "18.95", "online_price" : "18.95", "our_price" : "18.95", "club_price" : "18.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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