{ "item_title" : "Improving B2B Communication", "item_author" : [" Benjamin Klein "], "item_description" : "The main objective of this book p roject was t o find out how to improve REALPAD's communication with potential and existing customers by using various digital marketing channels. In order to achieve the goals, theories of different digital channels were examined along with research on the effectiveness of these channels to B2B businesses in order to come up with suggestions for the company.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/54/547/014/1545470146_b.jpg", "price_data" : { "retail_price" : "38.00", "online_price" : "38.00", "our_price" : "38.00", "club_price" : "38.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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