{ "item_title" : "The Influence Playbook", "item_author" : [" Robert Ajhar "], "item_description" : "THE INFLUENCERS PLAYBOOKThe Art and Science of Getting People to ListenWatch two people pitch the identical idea in the same room. One gets funded. One gets a polite no and a handshake on the way out. Same facts. Same numbers. Same opportunity. The only difference between them is a skill nobody ever sat you down and actually taught.You have felt this before, from the other side of it. A conversation where you knew, halfway through, that you had already lost the room, and no amount of logic afterward was going to get it back. It wasn't your idea. It was never your idea. It was something happening beneath the words, something the other person in that meeting understood instinctively and you didn't even know existed.That thing has a name, and it has been studied for decades.The Influencers Playbook is not a book about charisma. Charisma is what people call influence when they don't understand the mechanics underneath it, and mechanics can be learned by anyone willing to actually study them. This book pulls apart real, peer-reviewed research on persuasion, negotiation, and human decision-making, and turns it into something you can use in your very next real conversation.You'll discover the specific psychological reason people agree to things they later regret, and the equally specific reason they refuse things that would genuinely help them. You'll learn what separates a negotiator who walks away with everything from one who walks away grateful for scraps, and why the difference has almost nothing to do with who wants it more. You'll learn to read the actual, unspoken temperature of a room before you say a single word, and how the world's most effective communicators use strategic silence as a weapon most people never think to pick up.This is Book Two of The Business Mastery Series, standing entirely on its own. You do not need to have read anything else to walk away from these pages a fundamentally more persuasive, more perceptive, more dangerous communicator than you were yesterday.Every idea in here is backed by real science, carried by real stories, and translated into exactly what to do the next time it actually matters.You already know what it costs to be right and unheard.This is the last time it happens to you.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/332/9798193320074_b.jpg", "price_data" : { "retail_price" : "13.99", "online_price" : "13.99", "our_price" : "13.99", "club_price" : "13.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details