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Information Processing Research in Advertising|Richard Jackson Harris

Information Processing Research in Advertising

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Overview

Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems.

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Details

  • ISBN-13: 9781041378211
  • ISBN-10: 1041378211
  • Publisher: Routledge
  • Publish Date: September 2026
  • Page Count: 330

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