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Information Processing Research in Advertising
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Overview
Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems.
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Details
- ISBN-13: 9781041378211
- ISBN-10: 1041378211
- Publisher: Routledge
- Publish Date: September 2026
- Page Count: 330
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