{ "item_title" : "Inked in India", "item_author" : [" Bibek Debroy "], "item_description" : "'The exchange of the reed pen for the fountain pen is part of India's economic transition and is reflected in the attitudes of these two great leaders, Gandhi and Ambedkar.' In the early 1900s, a Bengali doctor created the first Indian fountain pen in Varanasi. Despite this early start, foreign-made pens dominate the Indian market, with no notable Indian brand available to customers. Inked in India traces this journey of make and unmake, from a pre-Independence India with a strong manufacturing base for pens, nibs and ink, to the post-Independence economic policies which eroded that competitive advantage and led to economic churn and the exit of foreign firms from the country. Going beyond the nostalgia and lost sheen of fountain pens, it tackles economic transition and the impact of policy on local enterprise. Just as there has been exit, post-liberalization, there has been entry too, in what is often perceived to be a sunset sector. The book takes stock of what it will take to transform the unmake in India to make in India, so that Indian fountain pens have a global presence. The first-ever documentation of all known fountain pen, nib and ink manufacturers, Inked in India will be of great interest to fountain pen aficionados and economic enthusiasts alike.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/35/520/564/9355205643_b.jpg", "price_data" : { "retail_price" : "41.99", "online_price" : "41.99", "our_price" : "41.99", "club_price" : "41.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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