{ "item_title" : "Innovation and Creativity in SMEs", "item_author" : [" Claudine Gay", "Berangere L. Szostak "], "item_description" : "The objective of this book, which is anchored in economics and management sciences, is to provide answers to these questions in three stages. In the first part, we will develop the current transformations facing SMEs, in particular the digital transformation and the development of the collaborative economy, and show how they impact the paradigm of strategic thinking at the base of any project. innovation. In the second part, we will present the reality of innovation in SMEs according to three complementary views (the organization, the employee, the consumer); recent examples will illustrate each of them. The last part will propose a critical reflection of the tendencies at work, often paradoxical (materiality versus digitization, individualism versus collective, globalization versus proximity) and influencing the innovation of the SMEs of tomorrow; this part will be more prospective and will draw on research in the humanities and social sciences (sociology, anthropology and psychology) in addition to those of the authors.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/78/630/317/1786303175_b.jpg", "price_data" : { "retail_price" : "177.95", "online_price" : "177.95", "our_price" : "177.95", "club_price" : "177.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details