{ "item_title" : "Innovation and Export", "item_author" : [" Manon Enjolras "], "item_description" : "The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/78/630/620/1786306204_b.jpg", "price_data" : { "retail_price" : "177.95", "online_price" : "177.95", "our_price" : "177.95", "club_price" : "177.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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