{
"item_title" : "Innovation in Pricing",
"item_author" : [" Andreas Hinterhuber", "Stephan Liozu "],
"item_description" : "This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners and consultants in the field.This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/13/873/825/1138738255_b.jpg",
"price_data" : {
"retail_price" : "280.00", "online_price" : "280.00", "our_price" : "280.00", "club_price" : "280.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Innovation in Pricing : Contemporary Theories and Best Practices
by Andreas Hinterhuber and Stephan Liozu
Other Available Formats
Overview
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners and consultants in the field.
This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781138738256
- ISBN-10: 1138738255
- Publisher: Routledge
- Publish Date: August 2017
- Dimensions: 9.21 x 6.14 x 0.94 inches
- Shipping Weight: 1.7 pounds
- Page Count: 406
Related Categories
