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Inside Consumption|S. Ratneshwar

Inside Consumption : Consumer Motives, Goals, and Desires

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Overview

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.

This item is Non-Returnable

Details

  • ISBN-13: 9780415341936
  • ISBN-10: 0415341930
  • Publisher: Routledge
  • Publish Date: August 2005
  • Dimensions: 9.5 x 6.48 x 0.99 inches
  • Shipping Weight: 1.97 pounds
  • Page Count: 356

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