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"item_title" : "Inside Consumption",
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"item_description" : "Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.",
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Inside Consumption : Consumer Motives, Goals, and Desires
by S. Ratneshwar and David Glen Mick
Other Available Formats
Overview
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.
This item is Non-Returnable
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Details
- ISBN-13: 9780415341936
- ISBN-10: 0415341930
- Publisher: Routledge
- Publish Date: August 2005
- Dimensions: 9.5 x 6.48 x 0.99 inches
- Shipping Weight: 1.97 pounds
- Page Count: 356
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