{
"item_title" : "Inside the Multinationals 25th Anniversary Edition",
"item_author" : [" A. Rugman "],
"item_description" : "The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/40/399/591/1403995915_b.jpg",
"price_data" : {
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Overview
The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.
This item is Non-Returnable
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Details
- ISBN-13: 9781403995919
- ISBN-10: 1403995915
- Publisher: Palgrave MacMillan
- Publish Date: July 2006
- Dimensions: 8.82 x 5.81 x 0.68 inches
- Shipping Weight: 0.82 pounds
- Page Count: 164
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