{ "item_title" : "The Inside-Out Approach", "item_author" : [" Will Bligh "], "item_description" : "Popular formulas are the fastest way to ruin your screenplay. Break free from rules and start creating experiences using The Inside-Out Approach.The biggest impediment for a screenwriter is not talent, time or money but false assumptions about how to write-in other words, working the 'wrong' way. This groundbreaking book re-accesses fundamental assumptions about writing a screenplay by focusing on why films engage and move audiences.The Inside-Out Approach offers an in-depth examination of three facts all screenwriters need to come to terms with:Screenwriting is a process, not a set of rules.You are writing for the screen, not the page.No-one cares about a screenplay that doesn't move the audience.This book opens up your potential by replacing the dogma of rules with a writing process based on four distinct mindsets, each reflecting aspects of how a spectator actively participates in a film story.Because the approach is a framework for applying techniques, this book is also a companion to other screenwriting books, as it explains how diverse screenwriting ideas can be established within a rigorous process.Start your story as a screenwriter today.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/64/891/931/0648919315_b.jpg", "price_data" : { "retail_price" : "20.00", "online_price" : "20.00", "our_price" : "20.00", "club_price" : "20.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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