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Insights, Innovation, and Analytics for Optimal Customer Engagement|Samala Nagaraj

Insights, Innovation, and Analytics for Optimal Customer Engagement

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Overview

"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--

This item is Non-Returnable

Details

  • ISBN-13: 9781799868644
  • ISBN-10: 1799868648
  • Publisher: Business Science Reference
  • Publish Date: February 2021
  • Dimensions: 10 x 7 x 0.75 inches
  • Shipping Weight: 1.37 pounds
  • Page Count: 360

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