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Institutional Advancement|E. Proper

Institutional Advancement : What We Know

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Overview

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

Details

  • ISBN-13: 9781349478705
  • ISBN-10: 1349478709
  • Publisher: Palgrave MacMillan
  • Publish Date: December 2014
  • Dimensions: 8.5 x 5.5 x 0.59 inches
  • Shipping Weight: 0.72 pounds
  • Page Count: 263

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