{ "item_title" : "Intangible Asset Valuation", "item_author" : [" William Yuen", "Paul Wu", "Wayne Hu "], "item_description" : "Intangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital is a definitive, practitioner-focused resource for finance professionals, investors, and entrepreneurs navigating the realities of valuation in an intangible-driven economy.Part of the Valuation in Practice Series by Ascent Partners, this volume bridges rigorous valuation theory with real-world execution-equipping you with the tools, frameworks, and judgment required to value the assets that matter most today.Inside, you'll gain:Step-by-step valuation frameworks covering intellectual property, technology, brands, customer relationships, and workforce assetsComprehensive guidance on cost, market, and income approaches, including advanced methods such as Relief-from-Royalty and the Multi-Period Excess Earnings Method (MPEEM)Sector-specific applications across SaaS, biotech, consumer goods, media, and other intangible-heavy industriesPractical, implementation-ready tools-now delivered through a dedicated digital platform:https: //intangible-valuation.simonmak.com/ including open-source Python scripts, MCPs, AI agent SkillsRegulatory and cross-border considerations, including transfer pricing, tax structuring, and purchase price allocation (PPA)Common pitfalls, ethical considerations, and defensibility best practices for professional valuation engagementsWhether you are valuing a pre-revenue startup, a high-growth technology platform, or a complex cross-border transaction, this book provides a structured, defensible approach grounded in both technical rigor and market reality.Developed by the expert team at Ascent Partners, Valuation in Practice goes beyond theory-integrating a continuously updated GitHub-backed toolset and web platform to ensure that your valuation practice remains current, scalable, and implementation-ready.Master valuation where it matters most-across industries, geographies, and the intangible assets powering modern enterprise value.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/827/266/9798272663375_b.jpg", "price_data" : { "retail_price" : "28.80", "online_price" : "28.80", "our_price" : "28.80", "club_price" : "28.80", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details