menu
{ "item_title" : "Integrated Communication", "item_author" : [" Esther Thorson", "Jeri Moore "], "item_description" : "Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/13/899/253/1138992534_b.jpg", "price_data" : { "retail_price" : "73.99", "online_price" : "73.99", "our_price" : "73.99", "club_price" : "73.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Integrated Communication|Esther Thorson

Integrated Communication : Synergy of Persuasive Voices

local_shippingShip to Me
On Order. Usually ships in 2-4 weeks
FREE Shipping for Club Members help

Overview

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

This item is Non-Returnable

Details

  • ISBN-13: 9781138992535
  • ISBN-10: 1138992534
  • Publisher: Psychology Press
  • Publish Date: May 2016
  • Page Count: 396

Related Categories

You May Also Like...

    1

BAM Customer Reviews