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Integrated Marketing Communication : Putting the Human Person at the Core
Overview
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
This item is Non-Returnable
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Details
- ISBN-13: 9781527541047
- ISBN-10: 1527541045
- Publisher: Cambridge Scholars Publishing
- Publish Date: November 2019
- Dimensions: 8.2 x 5.7 x 0.6 inches
- Shipping Weight: 0.6 pounds
- Page Count: 135
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