{ "item_title" : "International e-retail performance and its success factors", "item_author" : [" Lea Ribbeck "], "item_description" : "Master's Thesis from the year 2018 in the subject Business economics - Miscellaneous, grade: 1,0, course: Export Management, language: English, abstract: International online retailers face several unique challenges impacting the success of their performance. Due to globalization and the shrinking of limitations related to space, the competition in the international e-retail sector is growing. Raising customer expectations and the dynamism of digital innovations increase the pressure on online retailers on a regular basis. This study identifies the main factors driving export performance of international e-retailers. A theoretical analysis of previous studies related to this topic will help defining the capabilities that are necessary for the achievement of a competitive advantage in a foreign e-retail market. This will serve as the base for an empirical study with managers from e-retail companies operating in an international context in order to evaluate and deepen the results found in theory. A comparative analysis of theory and practice will conclude in managerial recommendations for e-retailers seeking to enter a new market in a discussion of the major results and limitations of the study.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/66/885/986/3668859868_b.jpg", "price_data" : { "retail_price" : "67.90", "online_price" : "67.90", "our_price" : "67.90", "club_price" : "67.90", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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