{ "item_title" : "Internet Marketing Research", "item_author" : [" Ook Lee", "Oak Lee", "Ook Lee "], "item_description" : "Internet marketing has become an important aspect of e-commerce and various strategies are implemented to support marketing on the Internet. What’s really working or not in Internet marketing, however, requires a whole new approach of quantitative and empirical methods. Internet Marketing Research: Theory and Practice provides the rigorous test of the Internet marketing phenomenon. What motivates consumers to use commercial sites? What kind of user interface works? What needs to be done to build a customer relationship? How do consumers react emotionally to web sites? What online strategies work? What’s working in marketing e-books? What web site features enhance marketing performance? Answers to these among other questions are offered. Practitioners of e-commerce will benefit from the scientific research. Academicians will benefit from the comprehensive coverage of the fundamental questions regarding Internet marketing.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/87/828/997/1878289977_b.jpg", "price_data" : { "retail_price" : "74.95", "online_price" : "74.95", "our_price" : "74.95", "club_price" : "74.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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