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Interpreting Consumer Choice|Gordon Foxall

Interpreting Consumer Choice : The Behavioural Perspective Model

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Overview

This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

This item is Non-Returnable

Details

  • ISBN-13: 9780415477604
  • ISBN-10: 0415477603
  • Publisher: Routledge
  • Publish Date: August 2009
  • Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 0.97 pounds
  • Page Count: 186

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