{ "item_title" : "Intrinsic Value Estimation through Fundamental Analysis-A Study", "item_author" : [" C. Viswanatha Reddy "], "item_description" : "Fundamental analysis helps in determining the bench mark price for equity stocks. Based on how the company has done in the past, how it is faring currently, and how it is likely to do in future, the investment analyst estimates the future EPS. A good estimate requires a careful projection of revenue and costs. But, EPS forecast is based on a number of assumptions about the behavior of revenue and costs. So the reliability of the EPS forecast is questionable. So, the investors prefer to work with a range called value anchor rather than a single number intrinsic value. This will help the investors to identify whether a security is overpriced or under priced in the stock market. Based on this the investors can decide to buy or sell or hold the stocks. The present book entitled Intrinsic Value Estimation through Fundamental Analysis-A Case Study of Dr. Reddy's Laboratories Ltd., Hyderabad is a modest attempt in that direction. This book has been brought out to meet the requirements of M.B.A., C.A., students and Research Scholars in the field of finance. Though targeted for students and research scholars, this book should be useful to the equity analysts and investors.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/65/913/357/3659133574_b.jpg", "price_data" : { "retail_price" : "52.92", "online_price" : "52.92", "our_price" : "52.92", "club_price" : "52.92", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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